Psychology of the Sale: Staging

In a fast-paced, consumer driven world, the psychology of the sale is more and more important. Why? Because there’s so much noise. There’s so much to choose from and it’s easy to get drowned out. Because HGTV has changed the consumer’s expectations. That’s why our advanced degrees in psychology serve our clients so well in real estate–we know how to advise our clients and paint the proper picture to get the right people through the door.

We listen and watch the market very closely daily. We know what buyers want and how to get them in the door. The data tells us a story that we can then communicate to the potential buyers, allowing for qualified, legitimate candidates coming through the door from the get-go. You have to know how to get in front of the right eyes to increase the likelihood of a quick sale. There’s money and interest out there–you just have to know how to get in front of it.

On one recent Macatee-Wells sale, the property was listed for 4 months with a discount broker. The house sat with little activity. The client came to us frustrated and scared, knowing they were moving out of state. We got ahold of her house, gave her our expert advice and she followed it. We had over 50 people through the house in days and had multiple offers that took the house over asking price in 7 days. Boom. Done.

At Compass, we offer Compass Concierge. Through this program, Compass pays for updates, cleaning, staging, basically anything to prep your home to sell at no interest, increasing the likelihood of a higher price. Then once the house sells, you pay that back at closing. The last thing people selling want to pay for is the very house they’re trying to move on from. BUT, if they can get more money and move it faster and then pay for those updates out of proceeds from the sale…well, now we’re talking! Not to mention the blessing that it can be to the buyer! Win-Win. For more on Compass Concierge, contact us today!

See some before and after pictures on our recent listing!

Living Room BeforeLiving Room After
Media Room BeforeMedia Room After
Bar BeforeBar After
Dining BeforeDining After
Family Room BeforeFamily Room After
Bar BeforeBar After

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